SOFIN E-commerce Ecosystem

Today’s customers shop everywhere: in store, on websites, in apps, on marketplaces and through social media. Yet for many businesses, every channel runs on separate software, with separate stock and separate price lists. The result is overselling, overlapping promotions and reports that never match.

SOFIN is an e-commerce ecosystem developed by SFIN. Going well beyond an online store, SOFIN brings together in-store POS, online channels, warehouse management (WMS), digital payments and e-invoicing on a single platform. Every sales channel shares one inventory, one customer database and one promotion engine.

The problems with disconnected multichannel selling

• Stock is not real-time: the store shows items in stock that the website has already sold, or vice versa.
• Inflexible pricing: setting different prices by region, channel or customer group means creating duplicate product codes.
• Unreliable cost of goods: consignment goods, processed goods and trading goods are all lumped into one costing method.
• Manual matching: purchase orders, goods receipts and supplier invoices are reconciled by hand.
• No connection, no sales: outlets in weak-signal areas, at trade fairs or selling on the move cannot sell when the connection drops.
• Slow reporting: you only learn at month-end which outlets made money and which products lost it.

What products make up SOFIN?

SOFIN SHOP: sales software for shops and household businesses

Built for grocery stores, retail shops, restaurants, cafés, fashion stores and spas. SOFIN SHOP runs on phones, computers and POS terminals:

• Create orders quickly on the touchscreen or by scanning barcodes; manage products, customers and staff.
• Accept cash, cards, NFC tap-to-pay and dynamic or static VietQR, with automatic confirmation when funds arrive.
• Issue e-invoices at the point of sale and get tax filing support for household businesses.
• View daily, weekly and monthly revenue reports remotely on your phone.

More than 50,000 shops currently use SOFIN SHOP, over 70% of them in retail, F&B, beauty and fashion. SOFIN is also the software pre-installed on Agribank POS terminals in the “Agribank POS – All-in-One Management, Optimized Operations” solution.

SOFIN Pro: management and operations platform for multi-level retail chains

Built for retail chains and businesses with hundreds to thousands of outlets. SOFIN Pro is a complete ERP/POS platform with 10 modules: outlets and organization, products and price lists, suppliers and purchasing, warehouse and delivery, omnichannel sales, promotions and loyalty, accounting and cost of goods, reporting – BI – AI, system and security, and ecosystem integration.

SOFIN DMS: dealer and distribution channel management

Built for manufacturers and distributors: manage dealer and partner networks, orders, payment history and amounts payable to partners.

Industry-specific software

On the same platform, SFIN develops industry applications such as spa, salon and clinic management, with appointments, treatment plans and omnichannel customer care.

SOFIN platform strengths

1. True omnichannel, one inventory

Four sales channels (in-store Desktop POS, install-free Web POS, mobile app, and website and marketplaces) share one inventory, one customer database and one promotion engine. Stock cards update in real time at every outlet and every warehouse.

2. Keep selling offline (offline-first)

Catalog, prices and promotions are stored and encrypted on the device. When the connection drops, the outlet keeps selling as normal; every transaction carries a unique ID to prevent duplicates. When the connection returns, data syncs to the server in the correct time order, and any price, promotion or stock discrepancies are flagged for review. This works on both counter terminals and mobile devices.

3. Unlimited organizational levels

From head office, regions, provinces and areas down to individual outlets and counters. Figures roll up automatically from the bottom, while permissions and policies are inherited from the top. Adding levels, adding outlets or restructuring never loses historical data.

4. The right price at every outlet

The same product code can carry multiple prices, freely combined across 6 dimensions: organizational level, territory, sales channel, customer group, time and quantity. Changing your business model only takes reconfiguration, not new software.

5. Closed-loop purchasing, inventory and 3-way matching

Supplier profiles, contracts and prices, purchase orders, goods receipts and payables are managed end to end. The system suggests replenishment when stock falls below minimum levels and manages batches and expiry dates. 3-way matching compares the purchase order, goods receipt and supplier invoice: differences within tolerance (for example ≤ 0.5%) are approved automatically, while larger differences block payment and go to an approval workflow.

6. Standards-compliant accounting and costing

Supports 4 costing methods (first-in first-out – FIFO, weighted average, standard cost and specific identification) for 5 types of goods and services, in line with Vietnam’s enterprise accounting regime under Circular No. 99/2025/TT-BTC. Revenue, cost of goods and payables data flow to your existing accounting software or ERP.

7. Promotions and loyalty

Discounts, buy X get Y, combos and coupons; points earned and redeemed consistently across all channels; automatic customer tiering by spend and frequency. Every campaign goes through a maker–checker approval process and is measured by incremental sales, so you know which campaigns actually pay off.

8. Real-time reporting, BI and AI assistant

Ready-made dashboards for revenue, inventory, shifts and payables; drag-and-drop reports with no coding; analysis across 10 dimensions (time, level, territory, outlet, channel, category, staff, customer, supplier, product type). An AI assistant lets you ask about your numbers in plain language.

9. Ecosystem integration via API

An API Gateway connects single sign-on (SSO), HR, e-invoicing, accounting/ERP, QR payments, BNPL, data platforms, marketplaces, websites, delivery partners and counter devices (printers, barcode scanners, electronic scales, price displays). Every transaction is protected against duplicates and traceable across systems.

Proven at Vietnam’s largest retail chain

SOFIN Pro is being deployed for Vietnam’s largest retail chain, with an outlet network that reaches down to the commune level nationwide:

Metric	Scale
Outlets operating concurrently	11,000
Concurrent counters	22,000
Orders per day (load test)	300,000
Peak-hour throughput	35–50 orders/second

The system uses a cloud-native microservices architecture with separate transactional and analytical workloads, so counters and reports never compete for resources. Security has 6 layers: SSO/MFA, API Gateway, multi-dimensional access control with maker–checker, digitally signed transactions, encryption at rest and in transit, and a web application firewall with regular penetration testing.

“SOFIN’s sales management platform gives us full control of our business, from orders and warehousing to cash flow. It is intuitive, quick to deploy and especially well suited to FALCON’s manufacturing and trading model.”

— Mr. Le The Ung, Chairman, FALCON Manufacturing & Trading Co., Ltd

Which SOFIN product is right for you?

Business model	Recommended product
Household business, single store, F&B outlet, spa	SOFIN SHOP
Chains with dozens to thousands of outlets and multiple management levels	SOFIN Pro
Manufacturers and distributors with dealer networks	SOFIN DMS
Businesses needing their own e-commerce platform or custom integrations	Custom solutions on the SOFIN platform

Frequently Asked Questions

Contact us

Book a SOFIN demo or an on-site business assessment with SFIN’s experts.

• Hotline: (+84) 964 988 746 / (+84) 962 955 260
• Email: [email protected]
• Product website: sofin.vn
• Contact page: sfin.vn/contact

Read more: Digital Payment & Fintech Solutions · Digital Transformation Consulting · Agribank POS with Built-in SOFIN Software